case 2
Customer needs: Leading by brand, realizing the image upgrade from second-class imitators and followers to world-class communication equipment suppliers
Solution:
• Comprehensive brand diagnosis, understanding internal and external perceptions and expectations of Huawei brand, and formulating new brand positioning based on the company's future development goals
• Designated communication strategies for overseas markets, especially in developed European and American markets (content and channels)
• Developed principles for the relationship between the group's main brand and sub-brands, product brands, etc. of different business sectors (network equipment, terminals, chips, etc.)
• Help clients build brand management institutions and train brand managers
