case 1

Customer needs: Brand names and logos are needed to develop international markets; brand management systems and organizational structures are urgently needed

Solution:
• Refining the core value of the brand
• Develop English named Potevio, which is convenient for users in overseas markets to read, write and remember, and is similar to pronunciation of Chinese names
• Design beautiful logos and proprietary Chinese and English fonts
• Develop a complete and clear brand VI instruction manual
• Establish the principle of the relationship between the group's main brand and its subsidiary brands, product brands, etc.
• Help clients build brand management institutions and train brand managers